The Human Factors Department at George Mason was looking for ways to accommodate the increasing number of mobile users visiting the site while also updating the visual design and addressing any potential usability issues.
Looking for ways to increase the user adoption of their food ordering service, LivingSocial's Takeout & Delivery team asked me to launch a research project examining the food ordering experience for first time users.
First and foremost, the huge effect the true to life task had is a great insight into the power of context in user testing situations. Setting a user up in an arbitrary task is often just that: arbitrary.
Secondly, decisions are hard! Users of T&D have very few options when it comes to narrowing down results. This spurred a few other research projects looking into this issue, both of which helped to identify user mental models and some other interesting ideas still being explored.
ENERGY STAR's Buildings & Plants website was in need of an overhaul when an opportunity for a redesign came up.
George Mason University
Human Factors and Applied Cognition
University of Wisconsin-Eau Claire
Double Major: Psychology, Advertising
My name is Peter Nash. I'm a cognitive psychologist and UX professional in Milwaukee, WI. I have a passion for UX, user centered design, and creating products that are efficient, safe, and enjoyable.
I love any sport that involves a frisbee, hockey skates, or the Packers, and I have a thing for cheese.
If you wanna chat, shoot me an email at ptr (dot) nash (at) gmail.